About Us

A Little Bit About Our Company

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How it all began…………..

In the late 1990’s Betsy Lipscomb, a cat behaviorist, cat lover and founder of SmartCat® understood that people surrendered their cats to shelters because they didn’t know how to change unwanted behaviors. Cat owners were unhappy with cats using furniture and carpets to do what came natural to them –scratching. Most thought de-clawing was the only answer, it is not! For Betsy, this was a call to action. She started Cats International, a free hotline to help people solve their cat behavior issues. For years Betsy fielded thousands of calls from desperate cat owners looking for solutions. Still on her mission today you can visit www.catsinternational.org to learn about humane solutions for cat behavioral problems.

Early on Betsy began gathering wooden fence posts from her farm in Wisconsin. She wrapped them in sisal rope and mounted them on sturdy wood bases. Her sole purpose of making these posts was to send them to pet parents who needed help with scratching behaviors. People were amazed to learn that the scratching post solved their problems. These posts became vastly popular and soon Betsy was making up to 50 a month by hand.

Betsy decided that she wanted to start a company whose sole mission was to enhance our pets’ quality of life, by providing for their behavioral needs. She especially wanted to detour pet parents from declawing their cats, as it is a cruel procedure. With a lot of persuasion she finally convinced her husband, John, to manufacture a larger version of her homemade scratching post. The result was our flagship product, the Ultimate Scratching Post. Thus SmartCat® began.

From there the rest is history. In 2009 our company branched out to become Pioneer Pet Products®. We did so to extend our quality designs and construction into a wider range of products. In 2012 we acquired the brand Sticky Paws®. Sticky Paws® is a tactile tape that detours cats from scratching unwanted surfaces, and keeping them out of harmful house plants. Sticky Paws® fits right into the Pioneer Pet® brand. It helps cat owners to tame behaviors in the home without taking away their natural instincts.

We are no longer a farmhouse operation, but a mission and dream come true. Our trio of brands is one that pet parents have come to love and trust. The mission however, has never changed – to provide superior products that will improve the quality of life for pets and their owners. All of our products are designed by behavior experts, as well as being widely tested and approved before reaching the market.

www.catsinternational.org (click link)

We are proud to be associated with Cats International.  Knowing that behavioral problems are the number one killer of pets in this country, Betsy started a free behavior counseling service that is known as Cats International.  The site is a reliable resource for intelligent and practical solutions in solving and preventing difficult behavior and training problems.

Our Guarantee

Putting Customers First

We stand behind our products, and have always believed that providing customers with superior service is the key to building lasting relationships.

100% Satisfaction Guarantee – If you are not satisfied with a product you purchase directly from pioneerpet.com you may return it to us within 30 days for a full refund of the product price.

No Minimum Orders.


We now offer a flat rate option for shipping in the USA.  This will help customers save money.  We will determine how it is shipped.  Most likely UPS ground or USPS ground.  We are always striving to make things more enjoyable for our consumers.

Please note if you are ordering from Canada, UPS is the only option we offer.  Please call 1-262-376-0768 if you ever have trouble ordering online.

Our Return Policy

Products purchased directly from pioneerpet.com may be returned within 30 days for a replacement or refund of your item. To return an item, please print out and complete our return form and include the Pioneer Pet Return Form in the box with the items you are returning. Charges for return shipping are the responsibility of the customer.


Contact Us (Click Here)

E-Mail: orders@pioneerpet.com
Phone: US toll free number please call: 1-866-317-6278
Phone:  Canada residence please call: 1-262-376-0768

Career Opportunity:

Purchasing Manager: with a bachelor’s degree in business and at least 2 years of experience in planning, directing, and coordinating a multinational company’s purchasing activities, including purchasing materials and services for new product development and coordinating purchase order fulfillment.  The ideal candidate is a detail-oriented self-starter with a working knowledge of the total purchasing process in an international setting.  GHL is a fast-paced and growing multinational organization with many facets, diversified by focusing on distribution, manufacturing, and the development of innovative new products for the pet industry. Offices are located in Cedarburg, WI.  If interested, please send resume with cover letter to: HR, GHL International, N144W5660 Pioneer Rd, Cedarburg, WI 53012 or email: hr@ghlinternational.com.

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